Why Representation in Sourcing Matters More Than Marketing Campaigns
Marketing campaigns can claim almost anything, but a supply chain either reflects diverse, ethical ownership or it doesn't. Representation in sourcing, meaning who actually owns, staffs, and certifies the factories and suppliers behind a product, is a far more reliable signal of a brand's values than its advertising. This post explains what to look for and how Ethical Swag's Good/Better/Best framework and emoji rating system make that representation visible before you buy.


























